Mission, values and leadership.

What we commit to, how we work, and the people who lead Lamasat For Building.

Missions and objectives

What we commit to, what we aim for.

  • Develop brands through prescription with design offices and architects
  • Reinforce priority segments: housing, hotels, offices, hospitals
  • Coordinate commercial and marketing strategy with each partner
  • Train installers and support fluid engineers on site
  • Protect brands from counterfeiting
  • A win-win relationship with every partner we represent
  • A stronger presence across public and private building markets
  • Market leadership for our partners in their categories
  • Sustained growth in business volume, year after year
  • Continuous promotion of our partners innovations
Our values

Focus

We work from the customer needs and expectations, not from a catalogue.

Integrity

We act with integrity in every commercial and technical decision.

Communication

We communicate candidly with customers, wholesalers and partners.

Respect

We treat every partner, distributor and specifier with respect.

Attitude

A can-do attitude on site, in the showroom and in the design office.
Leadership
Architect working on technical drawings

Saddik Attaleb

Founder and General Manager. More than ten years in the sanitary ware, plumbing and faucet industries, representing European and Asian brands, structuring distributor networks across Morocco and Mauritania and leading specification with architects and design offices.

Previously project and distribution manager for Comap France, Standard Hidraulica and Clever Spain, and representative of six European brands under the MaghreBAT structure.